Brewery Interview: Rapscallion
One of the things we’re passionate about here at beerlovesfood.com is the concept of “local”.
We tend to focus on New England-based businesses, and in particular, breweries.
One of the things on which we try to focus on beerlovesfood.com is how the local beer community can have an impact on the local agriculture and business community, and if there’s one message beerlovesfood.com wants to send to you, the reader, it’s this:
Local is better, because local is fresh.
Remember those silly commercials from the 80s about brown eggs? Well, they weren’t joking around.
And neither is Rapscallion Brewery. Based primarily out of Holyoke, MA, they are truly a breed apart from your typical New England brewery.
Disclaimer: I don’t work for Rapscallion, I’ve never been paid a red cent to say anything about them, good or bad .
That said, I could not help but be impressed by the philosophy of the folks over at Rapscallion. (Not to mention their beer!)
I spent an hour or so on the windy but pleasant patio of Six Burner in the South End, with Marc Pacelli, self-proclaimed jack-of-all-trades of Rapscallion Brewery, formerly known as Concord Brewery. They changed their name after several years for marketing purposes, but have been putting out the same quality beverages since 1993, when Brett Pacheco opened a brewery on the banks of the Assabet River in Concord MA.
More recently, as the microbrewery market has become more competitive, and the facilities necessary to create the highest-quality, small-batch beer have been more difficult and expensive to maintain, necessity has become the mother of invention.
Because of the tremendous difficulty involved in owning and operating a brewing facility capable of turning a profit, Rapscallion, and other breweries, have turned to a sort of “v.2.0” solution. A brewing facility of any size is an enormously expensive operation – it’s all overhead. Maintaining the mash tuns, the fermenters, the hundreds of miles of copper tubes, and countless other pieces of equipment necessary to make a decent beer costs literally hundreds of thousands of dollars, which leaves all but the wealthiest beer magnates out in the cold. Rapscallion, which chooses to keep itself a smaller operation, participates in what Marc calls “contract brewing”, where Rapscallion’s beer is brewed at a facility owned by another company. According to Mr. Pacelli, many other breweries besides Rapscallion are participating in this “brewery-sharing” scenario. On brew days, Rapscallion’s brewmeister heads over to the facility and oversees the process of creating a batch of Rapscallion Honey, their 1898 Lager, or Rapscallion White, a Belgian Wit-style beer.
While Marc wasn’t forthcoming on the name of the brewery with whom they’re sharing space and facilities, he speculates that “open-source brewing” is not far off, and that the day may soon come when the Bob and Doug MacKenzies of the world can rent out professionally maintained brewery equipment to brew a legal amount of beer for home consumption, and can do so with the supervision and advice of a real brewmeister with real knowledge.
Choosing Local just tastes better
Marc and I shared a few pints at Six Burner, a great restaurant in the South End, and I enjoyed the Rapscallion Honey, a pale ale infused with native wildflower honey sourced from local farmers. It’s a light yet complex ale at first, but it finishes clean and pure, and right at the end, just at the very end…it almost gets sweet, but then drops right off. It’s an amazing beer, clean, fresh and very sessionable. I paired it with Six Burner’s Chicken Pot Pie Egg Rolls, which were absolutely phenomenal, and the two together are a perfect marriage.
Rapscallion Brewery’s beer philosophy is simple: Keep it local, keep it fresh. They don’t sell outside a couple hundred miles from the brewery, they don’t bottle their beer and ship it to parts unknown to sit around for who knows how long. Fresher tastes better, and Rapscallion can prove it. As soon as their beer is brewed, it’s kegged and trucked straight to the restaurants that serve it, and right into our beer-holes it goes! No distributors, no middlemen, no long dusty sits on shelves. Remember folks, beer doesn’t age in the bottle. Marc and I agreed that it’s great that you can go into your local beer and wine store and pick up a bottle of something that was made in Belgium…but with so many great styles and varieties to choose from that come from our area, why not choose freshness?
Being part of a community
Rapscallion doesn’t stop with a freshness philosophy. They’ve dedicated themselves to being part of a community. As I mentioned above, the honey Rapscallion uses in their Rapscallion honey is sourced from local farmers, as are their hops, as are as many of the ingredients as possible that go into their beer. Is it more expensive to do it that way? Maybe, but according to Marc, “We’re all about the communities and the farmers.” Their model of local sustainability, supporting local farmers, working with charitable organizations, while at the same time contributing to the New England beer community, is making them into one of the most admired breweries around.
Keep it small, keep it simple
“Growth for growth’s sake is the philosophy of the cancer cell.”
-Richard Haas
According to Marc, “Our model is that we’re only going to distribute within 200 miles of the brewery.” Another of Rapscallion’s mission is to bring back the old-school style of business, where the artisan who creates the product develops a relationship with the business owner who sells the product. Rapscallion is creating real, personal connections between themselves the restaurants that serve their beer, and they’re doing it by spending the time with the folks there – our choice of meeting at Six Burner in the South End was no coincidence – after our interview, Marc met with other Rapscallion folks and the management of the restaurant, to talk shop, see how business was going, and generally just to let the restaurant know that they’re there for them.
Next time you’re interested in trying out a great local beer to pair with your favorite food, why not check out one of the great places in and around Boston that serve it?






















